ServiceSpark | PPC Automation Software for Home-Service Agencies
Built for home-service agencies

Google Ads software, built for the trades

ServiceSpark builds, manages, and optimizes Google Ads for every home-service client you take on. Senior-level strategy plus daily AI optimization across 15+ trade verticals, so you deliver expert PPC without staffing a PPC team.

48 hrs
Client Launch
Daily
AI Optimization
15+
Trade Verticals
Client Account
This Week's Performance
Phone Calls 23
Cost Per Call $87.40
Total Spend $2,010
Top Campaign Emergency Service
ServiceSpark Recommendation

Emergency service campaigns generating calls at $72/ea, well below target. Shifting $200/wk from general repair would maximize ROI.

Offering PPC shouldn't mean building a PPC team

Most agencies either skip Google Ads, hand it to a freelancer who doesn't know the trades, or lose money trying to staff it in-house. None of those scale, and clients churn when results slip.

Senior PPC talent is expensive and hard to keep

A specialist who actually understands home-service campaigns costs six figures, and the good ones leave. Building that bench just to offer Google Ads rarely pencils out, especially early on.

Generic PPC tools don't know the trades

Cookie-cutter automation treats an emergency plumbing lead like a SaaS signup. Wrong structure, wasted spend on "supplies" and "salary" searches, and clients who don't renew.

Managing every account by hand doesn't scale

One or two clients is manageable. Twenty isn't. Daily search-term review, budget shifts, and bid changes across every account is a full-time job you can't do manually.

A PPC platform that knows the trades

Not a generic ad tool with a skin on top. ServiceSpark encodes how home-service accounts are actually run, with a purpose-built campaign structure, keyword library, and ad copy for each of 15+ verticals: plumbing, HVAC, electrical, roofing, restoration, and more.

Campaigns built around each client's services

Every client account is built around their priority services, service area, and budget, not a cookie-cutter template. Emergency calls, install jobs, or recurring plans, the structure matches what each client actually sells.

Wasted spend gets cut automatically

Every day, the platform reviews the real searches that triggered each client's ads. "Technician jobs," DIY tutorials, supplier lookups? Blocked. Client budgets only go toward homeowners ready to call.

Budget flows to what works, per client

If a client's emergency campaigns generate calls at $95 and general service at $150, the platform shifts budget toward what's working. Every client's spend lands where it produces the most calls at the lowest cost.

Accounts get smarter over time

Each account starts lean and focused. As call data builds, the platform moves to smarter bidding so Google's algorithm works for that client. The longer an account runs, the better it performs.

Three steps. That's it.

No PPC team needed. Add a client, and the platform handles the build, launch, and daily optimization.

1

Add a Client

Your client completes a short questionnaire about their services, service area, and budget. Takes about 5 minutes.

2

The Account Gets Built

The platform builds the complete Google Ads account: campaigns, keywords, ad copy, landing pages, call tracking, everything. Live in 48 hours.

3

It Optimizes Daily

Every day, the platform cuts wasted spend, shifts budget to each client's best campaigns, and improves their ads. Their phone rings more. You keep the client.

One dashboard for every client account. No Google Ads login needed

See what matters across all your clients without touching the Google Ads backend, and give each client a clean view of their own results.

  • Every client's campaigns, keywords, and search terms in plain English
  • Tell the platform what a client needs and get smart recommendations
  • Per-client reports: calls, cost per lead, what changed and why
  • Run accounts hands-on or on autopilot. Review changes or let it run
This Week's Performance
Phone Calls23
Cost Per Call$87.40
Total Spend$2,010
Top CampaignEmergency Service
Recommendation
ServiceSpark

Emergency service campaigns generating calls at $72/ea, well below target. Recommend shifting $200/wk from general repair. Want me to make the change?

Versus building it in-house or generic tools

In-House / Generic Tools
ServiceSpark
Senior PPC expertise
Hire and retain it
Built into the platform
Setup time per client
2-4 weeks
48 hours
Trade-specific structure
Generic templates
15+ verticals, purpose-built
Landing pages
Rarely included
Every service
Optimization
Weekly at best
Daily, automated
Per-client reporting
Manual spreadsheets
Daily, automated
Click fraud protection
Usually extra
Included
Scales across many clients
Breaks down
Built for it

Built by someone who actually manages home-service accounts

Most ad platforms are built by software companies that have never run a home-service campaign. ServiceSpark is built on real strategies from real accounts. It knows an emergency repair lead and an installation lead need completely different campaigns, bid strategies, and budgets, whether the trade is plumbing, HVAC, electrical, or any of 15+ verticals. Your clients get that expertise without you hiring for it.

Ready to offer expert PPC without building a PPC team?

Tell us about your agency and we'll be in touch within one business day. ServiceSpark supports plumbing, HVAC, electrical, pest control, concrete, roofing, landscaping, restoration, cleaning, fencing, garage door, painting, waterproofing, pool service, and commercial truck & trailer repair.

We'll reply within one business day. No spam, no auto-drip sequences.

Got it. We'll be in touch within one business day.

In the meantime, email info@servicespark.app with any urgent questions.